In order to develop and create an album cover, artwork and subsequent posters/website/promotional material, you need a range of photos, taken by yourself.
You should take a lot of photos to give yourself a variety of possibilities to choose from, meaning that some photos will end up not being used. The photos do not need to just be the artist/s, but can also be reflective of your video and location, themes in the song you've chosen and/or a general art style you want to aim for.
When you've taken all of the photos you will need to be able to access these via your blog.
These images must be created by yourselves and not images taken from others, especially ones which are subject to copyright.
Once you have taken all necessary photos these should be uploaded in full size to your blog and labelled correctly so that you can access these wherever necessary and also show that these images have been created by yourselves.
Finally, when all of the images have been uploaded, each needs a simple evaluation explaining what you wanted/aimed to do, whether you think you achieved this and whether you will be using that photo in your final work or not.
Have a read of these two articles before you begin to get an idea of how this process could and should work in terms of achiveing a consistent style in your artwork and promotion:
http://pitchfork.com/features/take-cover/9168-jay-zs-magna-carta-holy-grail/
http://pitchfork.com/features/take-cover/8791-sleigh-bells-reign-of-terror/
A useful example of how this might look can be found here:
http://lukegeorgiades.wordpress.com/2013/11/21/digipak-photoshoot-doobie/
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