Evaluation examples for AS media

The important thing to remember throughout your evaluation is that you're wanting to do 2 main things:
1. Show that you understand key ideas about Media products, audiences, technology and industry.
2. To show off! You want to make it clear how hard you've worked on your own film and that everything you've done has been done for a reason and a purpose, linked to point 1 above.


With that in mind, ensure that you use your evaluation as a place to really show off your knowledge and skills, but also make sure that this is easily visible. By this I mean, don't bury your knowledge and skill in a huge heap of text; use a wide variety of media skills, ICT programs and apps and ways to present your ideas. Make key points easily identifiable, answers linked to questions and general points easy to spot.

Below are various links to Evaluations and Blogs, none of which I make any claims for about their quality-some are frankly poor, others really good. Have a look, read, examine and ensure that you're being influenced by the good stuff rather than the poor! Use some the techniques or websites they've used and similarly keep an eye out for things to avoid! For most you'll only be linked to an individual question from the Evaluation but in most cases you'll find links to the other questions on the right hand side of their blogs. It's also worth noting that not all of these are for the product as you've been making; the Media course allows us to choose from a range of products and we choose the Film option, so you might see Evaluations for magazines, music, photos, websites etc. These are still useful to look at in terms of the overall presentation and the range of techniques used in presentation.



http://graveneysevaluatorelliotpreece.blogspot.co.uk/2013/04/in-what-ways-does-your-media-product.html

http://fredericawilliamsdaviesmedia.blogspot.co.uk/2015/03/unit-g321-evaluation.html

http://katierowland2132.blogspot.co.uk/p/g321-evaluation-questions.html

http://2015tavi3541.blogspot.co.uk/2016/01/g321-evaluation-question-1.html

http://jenniebrighton.blogspot.co.uk/2012/03/as-media-studies-foundation-portfolio.html

http://hacamediastudies.com/2016/01/28/year-12-media-studies-g321-evaluation/

http://tfa6105.blogspot.co.uk/

http://piersthorleyasmediag321.blogspot.co.uk/

http://tfa6064.blogspot.co.uk/

http://thrillerproject.blogspot.co.uk/

http://graveneyg321evaluation.blogspot.co.uk/

Task 7: An analysis of a music video

This task is an opportunity for your to display your analytical skills in Media. You are to choose a music video (not the one that your are going to create a new video far) that uses a similar narrative or style to your initial ideas.

Once you have embedded the video in your blog post, you should then explain who the artist is, when the song was released and what genre of music it is.

The opening sentences should be an explanation of the specific details about the artist-who they are, how successful they are and why, when the song was released and how successful or not the song was and information about anyone important linked to the video, such as a famous director or actor/actress.

Your analysis then needs to explain the narrative of the video and any 'messages' or key ideas from it-for example, does the style of the video match the genre, the audience expectations or the lyrics closely? You should also pick out a couple of key camera angles and explain their significance.


This does not need to be an especially long analysis, rather an exercise in showing that you can conduct research and provide analysis of music videos.


A good, but not brilliant, example can be found here: http://jamieallisona2media.blogspot.com/2010/09/analyse-of-africa-shox-leftfield.html

Research Task 4: Target Audience

For this task you need to explain who the target audience is for your chosen artist and who the target audience will be for you your own video.


Firstly, explain who the target audience is for your artist, using evidence from their videos, lyrics, sales figures, internet research or any other relevant information.

Secondly, you should explain who your target audience will be and how you will be able to meet the demands of this target audience. For example, what do your target audience 'like' and how you will reach their expectations and needs.

Research Task 6: Similar music videos

This task is an opportunity for you to present your research into music videos which you feel could provide some form of influence on your own video.

You should use YouTube to find and embed a range of videos. Each video should have a short explanation underneath detailing:

Who the artist is.
What the song is called.
What happens in that video (very briefly).
What you like about that video.
Who you think the video is aimed at and
What elements about that video could be used in yours.



Aim to add about 5 videos and each MUST be embedded.