Task 7: An analysis of a music video

This task is an opportunity for your to display your analytical skills in Media. You are to choose a music video (not the one that your are going to create a new video far) that uses a similar narrative or style to your initial ideas.

Once you have embedded the video in your blog post, you should then explain who the artist is, when the song was released and what genre of music it is.

The opening sentences should be an explanation of the specific details about the artist-who they are, how successful they are and why, when the song was released and how successful or not the song was and information about anyone important linked to the video, such as a famous director or actor/actress.

Your analysis then needs to explain the narrative of the video and any 'messages' or key ideas from it-for example, does the style of the video match the genre, the audience expectations or the lyrics closely? You should also pick out a couple of key camera angles and explain their significance.


This does not need to be an especially long analysis, rather an exercise in showing that you can conduct research and provide analysis of music videos.


A good, but not brilliant, example can be found here: http://jamieallisona2media.blogspot.com/2010/09/analyse-of-africa-shox-leftfield.html

Research Task 6: Similar music videos

This task is an opportunity for you to present your research into music videos which you feel could provide some form of influence on your own video.

You should use YouTube to find and embed a range of videos. Each video should have a short explanation underneath detailing:

Who the artist is.
What the song is called.
What happens in that video (very briefly).
What you like about that video.
Who you think the video is aimed at and
What elements about that video could be used in yours.



Aim to add about 5 videos and each MUST be embedded.

Research Task 5: Locations

Your location post should primarily be a series of photos that show the different locations that you wanted to use in your video. You may not have used this locations in the end, but should show where you thought would be suitable.

For each location there should be a photo (ideally taken by you and not just found on the internet) and an explanation of where the location is, why you want to use it, how it fits your video idea and any thoughts about how likely or not it will be to use this location.

You can present the photos how you like but you show aim to 'show off'; you could use a Web-album such as Flickr or Picassa which you can then embade on your blog. You could upload each photo directly onto blogger and type underneath each or use PowerPoint to create a SlideShow that you can embed.

To really reach those higher marks, you could use movie making software such as iMovie to create a short film about each of your locations with appropriate music and subtitles to explain each location.

Research Task 3: Clothing

This is the mood board created in your initial lessons:
Please download from my blog and complete before re-uploading to SlideShare and adding to your own blog.


For this task, you should explain in your post your ideas and plans for your video and where you took inspiration from. You should then explain what you SlideShow shows, but let the SlideShow tell the reader most of the information.

Clothing

View more presentations from Ian Moreno-Melgar.

Research Task 2: Explanation of initial ideas

Having decided what your song will be, there should be some form of your initial ideas for your video.

This could take the form of a mindmap (either on paper, scanned in and then embedded on your blog or done electronically), a series of pictures and videos or text with photos.

This post should reflect the process you took as a group in reaching your idea so should have a range of ideas, not just the one you finally chose.


Any pictures, photos or embedded media must be explained with annotations and should reflect your thinking process and group discussion.



An example can be found here.

Research task 1: Explanation of song choice

Your first Research task is to choose a song to create a new music video for.
This song should be one that you'll be happy to spend time with creating your different products and also one that you will be able to justify the choice of.


For your first task, you need to explain:

What song you have chosen and who the artist is.
When and how as that song released.
Why you have chosen that song.
Who you think the main audience will be for that song.
What initial ideas you have had in creating a new version of the video.

And finally, the video embedded on your blog from YouTube.