Task 7: An analysis of a music video

This task is an opportunity for your to display your analytical skills in Media. You are to choose a music video (not the one that your are going to create a new video far) that uses a similar narrative or style to your initial ideas.

Once you have embedded the video in your blog post, you should then explain who the artist is, when the song was released and what genre of music it is.

The opening sentences should be an explanation of the specific details about the artist-who they are, how successful they are and why, when the song was released and how successful or not the song was and information about anyone important linked to the video, such as a famous director or actor/actress.

Your analysis then needs to explain the narrative of the video and any 'messages' or key ideas from it-for example, does the style of the video match the genre, the audience expectations or the lyrics closely? You should also pick out a couple of key camera angles and explain their significance.


This does not need to be an especially long analysis, rather an exercise in showing that you can conduct research and provide analysis of music videos.


A good, but not brilliant, example can be found here: http://jamieallisona2media.blogspot.com/2010/09/analyse-of-africa-shox-leftfield.html

Research Task 4: Target Audience

For this task you need to explain who the target audience is for your chosen artist and who the target audience will be for you your own video.


Firstly, explain who the target audience is for your artist, using evidence from their videos, lyrics, sales figures, internet research or any other relevant information.

Secondly, you should explain who your target audience will be and how you will be able to meet the demands of this target audience. For example, what do your target audience 'like' and how you will reach their expectations and needs.

Research Task 6: Similar music videos

This task is an opportunity for you to present your research into music videos which you feel could provide some form of influence on your own video.

You should use YouTube to find and embed a range of videos. Each video should have a short explanation underneath detailing:

Who the artist is.
What the song is called.
What happens in that video (very briefly).
What you like about that video.
Who you think the video is aimed at and
What elements about that video could be used in yours.



Aim to add about 5 videos and each MUST be embedded.

Research task 1: Explanation of song choice

Your first Research task is to choose a song to create a new music video for.
This song should be one that you'll be happy to spend time with creating your different products and also one that you will be able to justify the choice of.


For your first task, you need to explain:

What song you have chosen and who the artist is.
When and how as that song released.
Why you have chosen that song.
Who you think the main audience will be for that song.
What initial ideas you have had in creating a new version of the video.

And finally, the video embedded on your blog from YouTube.