Activity 1:
In what ways does your media product use,develop or challenge forms and conventions of real media products?
Activity 2:
How effective is the combination of your main product and ancillary texts?
Activity 3:
What have you learned from your audience feedback?
Activity 4:
How did you use new media technologies in the construction and research, planning and evaluation stages?
Activity 1:
This part of the evaluation asks you to explain what examples of 'real' products that you have looked at have influenced your final designs. This needs to be done to explain what you wanted to create for your own video, print advert and digipack.
For each, you will need to include 9 examples, either as screen shots or in the case of the videos, an embedded YouTube version of the video. For each example you need to explain the specific parts of the poster, digipack or video that you were influenced by and why.
For each section, once you have explained what you were influenced by you will then explain how these ideas fit in with your own ideas and own song.
Some good examples can be seen here:
http://chloestevenson.wordpress.com/2010/04/23/a2-g324-evaluation-of-music-video/ and
http://musicvideoalexanderwhitcombe.blogspot.co.uk/2009/11/nine-key-frames.html http://musicvideoalexanderwhitcombe.blogspot.co.uk/2009/11/evaluation-task-one-part-two.html
This will be a long blog post with much detail in it. Use the examples above as a guide if unsure.
Activity 2: How effective is the combination of your main product and ancillary texts?
This question asks you to think about what the point of your work is and how well you managed to achieve what you set out to achieve.
Is your music video like any of the videos that influenced yours? Does your video feature any of the techniques that you wanted to use, such as ones that are used in the videos you looked at? Does your video get across a key idea or emotion in a way that you wanted to?
Don't forget about the technical side of things-did your editing or cinematography create an effective video for example?
You also need to think about how your other products combine and work with your video to promote the song as something that you want people to buy. How well have you managed to make your poster look like your digipack for example? Have you used a feature or technique in one product that you've used in another that helps to make all of your products look 'similar', like they have an identity. What could you do better? How could you create a clear identity for your products by changing them? What sorts of things might you do differently when creating the 'whole package'?
Activity 3: What have you learned from your audience feedback?
You will firstly need to get some people to watch your final video and to look at your final products and then ask them to complete a questionnaire about it and their feelings of it.
Then you will need to evaluate what you have learnt based on this feedback.
Was the feedback positive? Was it negative apart from one specific area? What was the audience's favourite aspect of your video? What did they like about your poster or digipack?
What is crucial here is not to simply explain what your audience told you about your products, but more about what you learnt from this feedback and how this would change or affect your choices if you were to make these products again.
