http://youtu.be/0aFL7XOm8Z4
Tuesday, 8 May 2012
Sunday, 22 April 2012
Final Task - Evaluation
Activity 1:
In what ways does your media product use,develop or challenge forms and conventions of real media products?
Activity 2: How effective is the combination of your main product and ancillary texts?
Activity 3: What have you learned from your audience feedback?
Activity 4: How did you use new media technologies in the construction and research, planning and evaluation stages?
Activity 1: This part of the evaluation asks you to explain what examples of 'real' products that you have looked at have influenced your final designs. This needs to be done to explain what you wanted to create for your own video, print advert and digipack. For each, you will need to include 9 examples, either as screen shots or in the case of the videos, an embedded YouTube version of the video. For each example you need to explain the specific parts of the poster, digipack or video that you were influenced by and why. For each section, once you have explained what you were influenced by you will then explain how these ideas fit in with your own ideas and own song.
Some good examples can be seen here:
http://chloestevenson.wordpress.com/2010/04/23/a2-g324-evaluation-of-music-video/ and http://musicvideoalexanderwhitcombe.blogspot.co.uk/2009/11/nine-key-frames.html http://musicvideoalexanderwhitcombe.blogspot.co.uk/2009/11/evaluation-task-one-part-two.html
This will be a long blog post with much detail in it. Use the examples above as a guide if unsure.
Activity 2: How effective is the combination of your main product and ancillary texts?
This question asks you to think about what the point of your work is and how well you managed to achieve what you set out to achieve.
Is your music video like any of the videos that influenced yours? Does your video feature any of the techniques that you wanted to use, such as ones that are used in the videos you looked at? Does your video get across a key idea or emotion in a way that you wanted to?
Don't forget about the technical side of things-did your editing or cinematography create an effective video for example?
You also need to think about how your other products combine and work with your video to promote the song as something that you want people to buy. How well have you managed to make your poster look like your digipack for example? Have you used a feature or technique in one product that you've used in another that helps to make all of your products look 'similar', like they have an identity. What could you do better? How could you create a clear identity for your products by changing them? What sorts of things might you do differently when creating the 'whole package'?
Activity 3: What have you learned from your audience feedback?
You will firstly need to get some people to watch your final video and to look at your final products and then ask them to complete a questionnaire about it and their feelings of it.
Then you will need to evaluate what you have learnt based on this feedback.
Was the feedback positive? Was it negative apart from one specific area? What was the audience's favourite aspect of your video? What did they like about your poster or digipack?
What is crucial here is not to simply explain what your audience told you about your products, but more about what you learnt from this feedback and how this would change or affect your choices if you were to make these products again.
Activity 2: How effective is the combination of your main product and ancillary texts?
Activity 3: What have you learned from your audience feedback?
Activity 4: How did you use new media technologies in the construction and research, planning and evaluation stages?
Activity 1: This part of the evaluation asks you to explain what examples of 'real' products that you have looked at have influenced your final designs. This needs to be done to explain what you wanted to create for your own video, print advert and digipack. For each, you will need to include 9 examples, either as screen shots or in the case of the videos, an embedded YouTube version of the video. For each example you need to explain the specific parts of the poster, digipack or video that you were influenced by and why. For each section, once you have explained what you were influenced by you will then explain how these ideas fit in with your own ideas and own song.
Some good examples can be seen here:
http://chloestevenson.wordpress.com/2010/04/23/a2-g324-evaluation-of-music-video/ and http://musicvideoalexanderwhitcombe.blogspot.co.uk/2009/11/nine-key-frames.html http://musicvideoalexanderwhitcombe.blogspot.co.uk/2009/11/evaluation-task-one-part-two.html
This will be a long blog post with much detail in it. Use the examples above as a guide if unsure.
Activity 2: How effective is the combination of your main product and ancillary texts?
This question asks you to think about what the point of your work is and how well you managed to achieve what you set out to achieve.
Is your music video like any of the videos that influenced yours? Does your video feature any of the techniques that you wanted to use, such as ones that are used in the videos you looked at? Does your video get across a key idea or emotion in a way that you wanted to?
Don't forget about the technical side of things-did your editing or cinematography create an effective video for example?
You also need to think about how your other products combine and work with your video to promote the song as something that you want people to buy. How well have you managed to make your poster look like your digipack for example? Have you used a feature or technique in one product that you've used in another that helps to make all of your products look 'similar', like they have an identity. What could you do better? How could you create a clear identity for your products by changing them? What sorts of things might you do differently when creating the 'whole package'?
Activity 3: What have you learned from your audience feedback?
You will firstly need to get some people to watch your final video and to look at your final products and then ask them to complete a questionnaire about it and their feelings of it.
Then you will need to evaluate what you have learnt based on this feedback.
Was the feedback positive? Was it negative apart from one specific area? What was the audience's favourite aspect of your video? What did they like about your poster or digipack?
What is crucial here is not to simply explain what your audience told you about your products, but more about what you learnt from this feedback and how this would change or affect your choices if you were to make these products again.
Monday, 26 March 2012
Promotional Poster
Below are 3 posters from other Media students in previous years.
Yours will need the band name, the name of the artist, at least one review, release date and name of where it can be bought.
It MUST fit in with the style you've already chosen for your designs so far.
Yours will need the band name, the name of the artist, at least one review, release date and name of where it can be bought.
It MUST fit in with the style you've already chosen for your designs so far.
Friday, 16 March 2012
Print Productions Task 5: The Digipack
Task 5 is the task where you upload your final version of your digipack.
Ensure that these are uploaded as the largest file size and highest quality possible.
You may need to upload these as individual files and if so, please ensure that you do so and label the order of pages.
You MUST also explain your ideas and design choices and evaluate the process of designing this artwork before summing up how you feel about the final design.
To get an idea about what sort of things you could include as photos and designs, there is an interesting discussion with the band Sleigh Bells on how and why they chose certain images for their own album artwork here:
CLICK
A range of good quality pictures included in the last Bon Iver album are located here on flickr: CLICK
This helps to highlight and provide example of a consistent design style throughout the album art.
There are some examples of the whole design and creation process here:
CLICK
This is a typical example of a professionally produced digipack:
Ensure that these are uploaded as the largest file size and highest quality possible.
You may need to upload these as individual files and if so, please ensure that you do so and label the order of pages.
You MUST also explain your ideas and design choices and evaluate the process of designing this artwork before summing up how you feel about the final design.
To get an idea about what sort of things you could include as photos and designs, there is an interesting discussion with the band Sleigh Bells on how and why they chose certain images for their own album artwork here:
CLICK
A range of good quality pictures included in the last Bon Iver album are located here on flickr: CLICK
This helps to highlight and provide example of a consistent design style throughout the album art.
There are some examples of the whole design and creation process here:
CLICK
This is a typical example of a professionally produced digipack:
You could use this layout as a guide when planning your own digipack:
This mindmap shows the thought process behind creating a digipack:
Finally, here is a digipack created by students from another school. It is used as an example of layout as opposed to an example of good quality:
Print Productions Task 4: Final Design for Cover and Reverse
Task 4 is the task where you upload your final version of your front and back covers.
Ensure that these are uploaded as the largest file size and highest quality possible.
You MUST also explain your ideas and design choices and evaluate the process of designing this artwork before summing up how you feel about the final design.
Ensure that these are uploaded as the largest file size and highest quality possible.
You MUST also explain your ideas and design choices and evaluate the process of designing this artwork before summing up how you feel about the final design.
Print Productions Task 3: Uploaded images
You will need access to the images that makes up the design for your final CD cover. These images must be created by yourselves and not images taken from others, especially ones which are subject to copyright.
Once you have taken all necessary photos these should be uploaded in full size to your blog and labelled correctly so that you can access these wherever necessary and also show that these images have been created by yourselves.
Once you have taken all necessary photos these should be uploaded in full size to your blog and labelled correctly so that you can access these wherever necessary and also show that these images have been created by yourselves.
Print Productions Task 2: Initial designs
Having identified and analysed at least 5 professionally produced CD covers, you should now be in a position to begin creating your own designs.
This task should be a good opportunity for you to begin developing ideas you have that will the basis for your final product. You should add onto your blog a range of hand-drawn designs that could be the basis for a final design. These designs should be varied and reflect the themes of your video and lyrics.
Each design should be accompanied by annotations and explanations that explain your ideas and design choices.
Your final method of presentation is up to you, for example scanning in and adding as attachments, creating a PPT with the designs and annotations or creating a Flickr slideshow.
This task should be a good opportunity for you to begin developing ideas you have that will the basis for your final product. You should add onto your blog a range of hand-drawn designs that could be the basis for a final design. These designs should be varied and reflect the themes of your video and lyrics.
Each design should be accompanied by annotations and explanations that explain your ideas and design choices.
Your final method of presentation is up to you, for example scanning in and adding as attachments, creating a PPT with the designs and annotations or creating a Flickr slideshow.
CD Jewel Case sizes
Friday, 24 February 2012
Print Productions Task 1: Research into print productions
The first task here is to research and evaluate the work of others which could then be an influence on your own designs.
By now you should be able to examine and evaluate design work with some confidence and this task is one that asks for you to show how well you can evaluate a media product.
You should find at least 5 CD front covers that have a similar style or audience that you are aiming for. These images MUST be included on your blog post and you should then begin your blog post by explaining what sort of covers you were looking for and why.
For each CD cover you should then explain what it is about that cover that you like or not, explaining in technical terms what media techniques have been used. You should then begin to develop an idea of how your own cover might look based on what you have found in the work of others which leads to task 2...
A useful example of this can be found here:
http://jamieallisona2media.blogspot.com/2011/01/print-productions.html
By now you should be able to examine and evaluate design work with some confidence and this task is one that asks for you to show how well you can evaluate a media product.
You should find at least 5 CD front covers that have a similar style or audience that you are aiming for. These images MUST be included on your blog post and you should then begin your blog post by explaining what sort of covers you were looking for and why.
For each CD cover you should then explain what it is about that cover that you like or not, explaining in technical terms what media techniques have been used. You should then begin to develop an idea of how your own cover might look based on what you have found in the work of others which leads to task 2...
A useful example of this can be found here:
http://jamieallisona2media.blogspot.com/2011/01/print-productions.html
Print Productions
The next section of your work will be on the Design of your packaging and advertising the CD.
This is done in a similar method to the previous section of work on music videos in that you find examples, create some ideas, develop them, produce a final version and then evaluate it.
For a good example of this section, see the following blog here:
LINK
This is done in a similar method to the previous section of work on music videos in that you find examples, create some ideas, develop them, produce a final version and then evaluate it.
For a good example of this section, see the following blog here:
LINK
Monday, 20 February 2012
Music Video deadline - March 16th.
Your music video deadline is Friday, March 16th, 1:00pm.
More information will be posted on here to help so keep an eye on the blog for more information and detail.
More information will be posted on here to help so keep an eye on the blog for more information and detail.
Keeping your Blog tidy and easy to navigate
One of the things your blog needs to do is to show off what you have learnt. If you blog is messy and not easy to find the content there is little point in adding content to it.
There are numerous ways to do this, but the easiest ones are by ensuring that your posts are correctly labelled and by adding tags and tag clouds.
Firstly, ensure that all posts are correctly named. To do this, simply edit the name of your post with the correct Task Number before the post and keep the same task name as that on my blog.
For example: "Research Task 7: An analysis of a music video"
Secondly, ensure that when posting onto your blog, make sure that the posts are tagged with key words. Blooger calls these 'labels' but work the same way in that you can find posts by searching through the labels or tags.
When using labels, follow this simple set of steps:
1. Add the section of your coursework, for example, research, digipack etc.
2. Secondly, add a key word or two on what the subject of this post is about, for example, clothes, analysis or mugshots.
3. Finally, add any labels which will signpost the technical skills used in this post. For example, photographs, embedded video or PowerPoint.
Your labels should also be separated by commas.
For an example, look at my posts on my blog.
There are numerous ways to do this, but the easiest ones are by ensuring that your posts are correctly labelled and by adding tags and tag clouds.
Firstly, ensure that all posts are correctly named. To do this, simply edit the name of your post with the correct Task Number before the post and keep the same task name as that on my blog.
For example: "Research Task 7: An analysis of a music video"
Secondly, ensure that when posting onto your blog, make sure that the posts are tagged with key words. Blooger calls these 'labels' but work the same way in that you can find posts by searching through the labels or tags.
When using labels, follow this simple set of steps:
1. Add the section of your coursework, for example, research, digipack etc.
2. Secondly, add a key word or two on what the subject of this post is about, for example, clothes, analysis or mugshots.
3. Finally, add any labels which will signpost the technical skills used in this post. For example, photographs, embedded video or PowerPoint.
Your labels should also be separated by commas.
For an example, look at my posts on my blog.
Thursday, 16 February 2012
Reminder
A reminder to all: your blogs need to be up to date by the start of the first lesson back.
This includes all tasks for research that have not been completed yet and include specific planning for the making of your music video.
It is difficult to assess the work that should have been completed if it is not done so to avoid a backlog you will need to begin to complete each task as much as possible.
If there is a task that you cannot finish yet try to find ways in which you can begin on it. For example, mug shots of actors-you can already add the names and a small sentence as to why they are appropriate leaving you to add the pictures at a later stage.
This includes all tasks for research that have not been completed yet and include specific planning for the making of your music video.
It is difficult to assess the work that should have been completed if it is not done so to avoid a backlog you will need to begin to complete each task as much as possible.
If there is a task that you cannot finish yet try to find ways in which you can begin on it. For example, mug shots of actors-you can already add the names and a small sentence as to why they are appropriate leaving you to add the pictures at a later stage.
Task 13: Explaining responsibilities
To allow yourselves to plan effectively and myself to see exactly who was responsible for each part of your coursework, you will need to explain your roles in your coursework.
How this is presented is up to you and the specific details will depend on what your video and subsequent editing will entail.
One way to present this would be to use Microsoft Word and simply design a table where each job is listed down one side of the table and then each persons name next to each job or responsibility.
This may change at a later date, but will be helpful when making your video as well as when writing your evaluation afterwards.
How this is presented is up to you and the specific details will depend on what your video and subsequent editing will entail.
One way to present this would be to use Microsoft Word and simply design a table where each job is listed down one side of the table and then each persons name next to each job or responsibility.
This may change at a later date, but will be helpful when making your video as well as when writing your evaluation afterwards.
Friday, 3 February 2012
Task 12: Mugshots of actors
This task is a simple one that involves you adding stills pictures of the people who will be in your video.
For each performer add one or two photos that explains who they are, what their role in the video will be and why you chose them.
The pictures should be of an excellent quality and reflect the style of picture you would see in the media industry such as: The results from this Google Image Search.
For each performer add one or two photos that explains who they are, what their role in the video will be and why you chose them.
The pictures should be of an excellent quality and reflect the style of picture you would see in the media industry such as: The results from this Google Image Search.
Task 11: Structured narrative for music video.
In order to demonstrate your ability to prepare and plan a video production and to also meet the conventions of a music video, you need to create a post that breaks down the narrative for your video. You should explain where any ideas that you have taken from other music videos fit in with your ideas as well.
You need to explain the story behind your video and then breakdown key key scenes, explaining what happens in each and the key camera shots and movements you will use and why. A good way to do this is to use your storyboards as a basis and explain the main parts of these that fit your idea for a story. To make this clear for your readers and later on, yourselves, it helps to link what will happen on screen to when you would hear the lyrics or a striking sound from the song.
For example: "The camera quickly zooms into the person on screen, creating an extreme close up and making their fear obvious to the viewers. Their face should fill the screen as the lyrics say "it's all too much". "
An example of this can be found here: http://jamieallisona2media.blogspot.com/2010/09/structured-narrative-for-music-video.html
You need to explain the story behind your video and then breakdown key key scenes, explaining what happens in each and the key camera shots and movements you will use and why. A good way to do this is to use your storyboards as a basis and explain the main parts of these that fit your idea for a story. To make this clear for your readers and later on, yourselves, it helps to link what will happen on screen to when you would hear the lyrics or a striking sound from the song.
For example: "The camera quickly zooms into the person on screen, creating an extreme close up and making their fear obvious to the viewers. Their face should fill the screen as the lyrics say "it's all too much". "
An example of this can be found here: http://jamieallisona2media.blogspot.com/2010/09/structured-narrative-for-music-video.html
Task 10: Storyboards
When your storyboards are finished, they need to be added to your post.
They can be added either via a scanner and uploaded or good quality pictures from a stills camera.
And yes, the storyboards need colour!
They can be added either via a scanner and uploaded or good quality pictures from a stills camera.
And yes, the storyboards need colour!
Task 9: Equipment
This task is a technical exercise that asks you to demonstrate planning and awareness of technology.
You should have a break down of the equipment you will need to use to plan, make and edit your music video, with a simple explanation for each where you will need to use it, for example, still camera - to take photos of locations when planning initial ideas.
You should have a break down of the equipment you will need to use to plan, make and edit your music video, with a simple explanation for each where you will need to use it, for example, still camera - to take photos of locations when planning initial ideas.
Task 8: Lyrics from your music video
For your chosen music video you need to post the (correct) lyrics.
They should also be correctly credited: who wrote them, what year and where you found the lyrics.
They should also be correctly credited: who wrote them, what year and where you found the lyrics.
Task 7: An analysis of a music video
This task is an opportunity for your to display your analytical skills in Media. You are to choose a music video (not the one that your are going to create a new video far) that uses a similar narrative or style to your initial ideas.
Once you have embedded the video in your blog post, you should then explain who the artist is, when the song was released and what genre of music it is.
The opening sentences should be an explanation of the specific details about the artist-who they are, how successful they are and why, when the song was released and how successful or not the song was and information about anyone important linked to the video, such as a famous director or actor/actress.
Your analysis then needs to explain the narrative of the video and any 'messages' or key ideas from it-for example, does the style of the video match the genre, the audience expectations or the lyrics closely? You should also pick out a couple of key camera angles and explain their significance.
This does not need to be an especially long analysis, rather an exercise in showing that you can conduct research and provide analysis of music videos.
A good, but not brilliant, example can be found here: http://jamieallisona2media.blogspot.com/2010/09/analyse-of-africa-shox-leftfield.html
Once you have embedded the video in your blog post, you should then explain who the artist is, when the song was released and what genre of music it is.
The opening sentences should be an explanation of the specific details about the artist-who they are, how successful they are and why, when the song was released and how successful or not the song was and information about anyone important linked to the video, such as a famous director or actor/actress.
Your analysis then needs to explain the narrative of the video and any 'messages' or key ideas from it-for example, does the style of the video match the genre, the audience expectations or the lyrics closely? You should also pick out a couple of key camera angles and explain their significance.
This does not need to be an especially long analysis, rather an exercise in showing that you can conduct research and provide analysis of music videos.
A good, but not brilliant, example can be found here: http://jamieallisona2media.blogspot.com/2010/09/analyse-of-africa-shox-leftfield.html
Research Task 4: Target Audience
For this task you need to explain who the target audience is for your chosen artist and who the target audience will be for you your own video.
Firstly, explain who the target audience is for your artist, using evidence from their videos, lyrics, sales figures, internet research or any other relevant information.
Secondly, you should explain who your target audience will be and how you will be able to meet the demands of this target audience. For example, what do your target audience 'like' and how you will reach their expectations and needs.
Firstly, explain who the target audience is for your artist, using evidence from their videos, lyrics, sales figures, internet research or any other relevant information.
Secondly, you should explain who your target audience will be and how you will be able to meet the demands of this target audience. For example, what do your target audience 'like' and how you will reach their expectations and needs.
Monday, 30 January 2012
Research Task 6: Similar music videos
This task is an opportunity for you to present your research into music videos which you feel could provide some form of influence on your own video.
You should use YouTube to find and embed a range of videos. Each video should have a short explanation underneath detailing:
Who the artist is.
What the song is called.
What happens in that video (very briefly).
What you like about that video.
Who you think the video is aimed at and
What elements about that video could be used in yours.
Aim to add about 5 videos and each MUST be embedded.
You should use YouTube to find and embed a range of videos. Each video should have a short explanation underneath detailing:
Who the artist is.
What the song is called.
What happens in that video (very briefly).
What you like about that video.
Who you think the video is aimed at and
What elements about that video could be used in yours.
Aim to add about 5 videos and each MUST be embedded.
Research Task 5: Locations
Your location post should primarily be a series of photos that show the different locations that you wanted to use in your video. You may not have used this locations in the end, but should show where you thought would be suitable.
For each location there should be a photo (ideally taken by you and not just found on the internet) and an explanation of where the location is, why you want to use it, how it fits your video idea and any thoughts about how likely or not it will be to use this location.
You can present the photos how you like but you show aim to 'show off'; you could use a Web-album such as Flickr or Picassa which you can then embade on your blog. You could upload each photo directly onto blogger and type underneath each or use PowerPoint to create a SlideShow that you can embed.
To really reach those higher marks, you could use movie making software such as iMovie to create a short film about each of your locations with appropriate music and subtitles to explain each location.
For each location there should be a photo (ideally taken by you and not just found on the internet) and an explanation of where the location is, why you want to use it, how it fits your video idea and any thoughts about how likely or not it will be to use this location.
You can present the photos how you like but you show aim to 'show off'; you could use a Web-album such as Flickr or Picassa which you can then embade on your blog. You could upload each photo directly onto blogger and type underneath each or use PowerPoint to create a SlideShow that you can embed.
To really reach those higher marks, you could use movie making software such as iMovie to create a short film about each of your locations with appropriate music and subtitles to explain each location.
Research Task 3: Clothing
This is the mood board created in your initial lessons:
Please download from my blog and complete before re-uploading to SlideShare and adding to your own blog.
For this task, you should explain in your post your ideas and plans for your video and where you took inspiration from. You should then explain what you SlideShow shows, but let the SlideShow tell the reader most of the information.
Please download from my blog and complete before re-uploading to SlideShare and adding to your own blog.
For this task, you should explain in your post your ideas and plans for your video and where you took inspiration from. You should then explain what you SlideShow shows, but let the SlideShow tell the reader most of the information.
Clothing
View more presentations from Ian Moreno-Melgar.
Friday, 27 January 2012
Research Task 2: Explanation of initial ideas
Having decided what your song will be, there should be some form of your initial ideas for your video.
This could take the form of a mindmap (either on paper, scanned in and then embedded on your blog or done electronically), a series of pictures and videos or text with photos.
This post should reflect the process you took as a group in reaching your idea so should have a range of ideas, not just the one you finally chose.
Any pictures, photos or embedded media must be explained with annotations and should reflect your thinking process and group discussion.
An example can be found here.
This could take the form of a mindmap (either on paper, scanned in and then embedded on your blog or done electronically), a series of pictures and videos or text with photos.
This post should reflect the process you took as a group in reaching your idea so should have a range of ideas, not just the one you finally chose.
Any pictures, photos or embedded media must be explained with annotations and should reflect your thinking process and group discussion.
An example can be found here.
Monday, 23 January 2012
Research task 1: Explanation of song choice
Your first Research task is to choose a song to create a new music video for.
This song should be one that you'll be happy to spend time with creating your different products and also one that you will be able to justify the choice of.
For your first task, you need to explain:
This song should be one that you'll be happy to spend time with creating your different products and also one that you will be able to justify the choice of.
For your first task, you need to explain:
What song you have chosen and who the artist is.
When and how as that song released.
Why you have chosen that song.
Who you think the main audience will be for that song.
What initial ideas you have had in creating a new version of the video.
And finally, the video embedded on your blog from YouTube.
Friday, 20 January 2012
Wednesday, 18 January 2012
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